Pakistan Iconic Brands
Tuesday, 11 August 2026
A memorable evening at the launch of Pakistan Iconic Brands: Making of Pakistan’s Power Business Houses at Islamabad Club.
The book, authored by Arshad Awan, documents the remarkable journeys of some of Pakistan’s most enduring brands and business houses. Drawing on years of research, archives, advertisements, newspapers, interviews, photographs and brand literature, it seeks to preserve an important but often overlooked chapter of Pakistan’s corporate and entrepreneurial heritage.
The launch witnessed an exceptionally large and diverse gathering, bringing together diplomats, politicians, senior civil servants, leading members of the business community, advertising and communications professionals, academics, media personalities, entrepreneurs and friends of the author.
The overwhelming participation reflected the continuing relevance of these iconic Pakistani brands and the stories of vision, resilience, innovation and enterprise behind them.
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| https://islamabadpost.com.pk/author-reveals-9-year-journey-behind-iconic-brands-book |
A celebration not just of a book, but of Pakistan’s business heritage and the people who helped build it.
Labels: Books, Branding, Brands, Made in Pakistan, Pakistan, Pakistan Iconic Brands
posted by S A J Shirazi @ Tuesday, August 11, 2026,
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