Light Within

making sense of social media mix

Khanewal Junction

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Located near old Multan, Khanewal is comparatively a recently founded town. Its only claim to fame is that it is an important destination on the map of Pakistan Railways. Busy railway junction, railway workshop, pre stressed concrete sleeper factory and huge shunting yards have developed a sort of railway culture in this agricultural market town. National highway also passes the town but people mostly uses railways for travelling and transportation.

This area was a vast grazing land before the excavation of Lower Bari Doab Canal. As per the local lore, the grass from this land used to go as far as Burma during the Second World War.
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posted by S A J Shirazi @ Sunday, August 20, 2017, , links to this post

Corporate Blogging

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What I have learnt about corporate blogging is this: Online consumers in 2012 are not impressed simply by a professional looking website or a blog bash. A typical online shopper would do hours of research before making a purchase. Informed consumers want to read about what they are interested in, ask questions, get advice and more. None of this is possible on a simple website. A blog can do all of this.

A blog helps enormously in getting into the top search engine results. Why? Because blogs by their very nature are updated frequently, and search engines prefer fresh content. Search engines prefer sites which have a lot of incoming links. Blogs can get many more of these incoming links than regular websites because people are more likely to link to information (blogs) than commerce (website). Blogs as opposed to websites have a large and growing content. A clearly visible link from the blog to the main website is very effective form of advertising.

Remember the best type of advertising is one that isn't perceived by the customer as advertising.

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posted by S A J Shirazi @ Thursday, August 10, 2017, , links to this post

Local blog context

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Blogs initially started as archives for web links on the Internet. Users could place important links on blogs to be referred and read later. Overtime blogging has matured as a phenomenon and one can see meaningful and useful blogs on any subject online. Blogsphere has become a very strong voice; vibrant, living and ever growing.

Pakistan blogsphere (blogs about Pakistan by local bloggers and those bloggers who are living abroad) has created its own identity that is mostly political and or personal. Pakistan corporate blogging has yet to take off though. Where personal blog create social harmony, well knit community and peace, political blogs add to the positive image Pakistan needs so much, more so in online world. Given the strength of powerful international media and in the face negative content, there has always been a lack of local content. Thanks to able Pakistani bloggers that they are adding meaningful local content in their blogs and that contextual content not only answers some of what mostly ill informed foreign media says but also add to the positive image.

Need of the hour is that Pakistani bloggers come forward and play their role by adding more content that is based on facts and first hand information. You owe this to Pakistan. No?

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posted by S A J Shirazi @ Wednesday, July 26, 2017, , links to this post

Net results

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Computer and the Internet are fast becoming starting points for every work and lumber rooms for what people achieve with them. Any one can foresee that they are modern ways into the future. But the users are sometime intimidated by the sophisticated gadgets and openness of the Internet, hence they are not using them optimally.

It is the same all over the world when it comes to the scare of using computers and the Internet. BBC on the eve of UK National Computing Day reported Computeractive magazine survey and a research study by the Oxford Internet Institute both implying that users are scared of using computers and working on the Internet. Another recent Australian study also found that many people are afraid of their own computers.
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posted by S A J Shirazi @ Monday, July 17, 2017, , links to this post

To Carry the Dust to Multan

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Standing in Qila Kohna Qasim Bagh - accumulated debris of ages - one can think of Alexander the Great, Muhammad Bin Qasim, Saints, Mystics, Sultans, Gardezis, Gilanis, Qureshis, and Khawanis. But what you see is the ageing town hall and Ghanta Ghar, Hussain Agahi chowk - Hide Park of Multan - with the nerve jarring rattle of auto rickshaws, tangle of tonga and donkey carts vying for space with mechanical transport, vendors and shoppers, blaring music of audio video music centers and second hand cloths (landa) hung on the walls.


A city of monuments, Multan has been around for centuries. History of Multan dates back to ancient times. As per the legend, its origin is assigned to the time of Hazrat Noah (A S). Under the various Hellenic forms of ancient designations (Kasyapapura, Kashtpur, Hanspur, Bagpur and Mulasthan) Multan figures into works of Hecataeus, Herodotus and Ptolemy. It has been an empire, a kingdom, a province, a state, a capital and now a divisional headquarters.
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posted by S A J Shirazi @ Friday, July 07, 2017, , links to this post

Challenges; Making Money with blogging in Pakistan context

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Blast from the past: Summery of issues discussed on one of the Monetize Social Media Space workshops during Network!: Pakistan’s First International Social Media Summit. They are still the same if not worst. 


Social space has combined some major human activities - communicating, sharing, social networking and ecommerce. Use of newly found social media space where as anyone can shoot out, is a creative activity and fun. Most online users enjoy their online presence. That is why people blog tweet or network in the first place. Along the way, a time comes when online users start thinking to monetize their social space. And then everything starts changing.
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posted by S A J Shirazi @ Friday, June 30, 2017, , links to this post

Mishri Mor

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I have been passing from Mishri Mor (called 8 RD) all my life while going and coming home. This time Husain Qazi explored the hinterland and passed through Mishri Mor and he rwange me from there. That is what reminded me of this, hence this post. Husain! this is in your name.

While traveling off the beaten track, not only you travel in soot free and serene environment but you explore new vistas too. Interesting things come in the way, which normally remain hidden from common commuters in the area. The journey on the byways embraces you with lovely colors, atmosphere, people and bits and pieces of history. And, there is no hassle anywhere in the way.
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posted by S A J Shirazi @ Tuesday, June 20, 2017, , links to this post

Bear trying to claw itself to top to Devils Tower Wyoming USA

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From here 

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posted by S A J Shirazi @ Tuesday, June 20, 2017, , links to this post

Shagufta Bano - Mano na Mano

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While doing interpretership (Russian Language) from National University of Modern Languages, Islamabad, we were taken to different publishing houses. Having tea after the presentation at one of the publishing houses, we got a chance to talk informally to the wonderful people there.

While talking with Dr. Farahat Naqi – the owner and brain behind the success of the concern – Dr. Shagufta Bano – one of my favorite teachers -- came under discussion. I believed and praised my teacher. Dr. Naqvi listened to my discourse for some time and finally raised his hands and said, “Please stop. Stop! I know her more than you do because she is my wife for last 30 years.”

I can’t caption this! Can you?

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posted by S A J Shirazi @ Thursday, June 15, 2017, , links to this post

Revisiting Abbottabad

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Located north of Islamabad, Abbottabad town is surrounded by lofty peaks and pine scented air. Among Pakistan's towns and cities, Abbottabad -- small, neat and clean in a spacious valley -- is a rarity. Apart from being famous for its educational institutions and Pakistan Military Academy, Abbottabad also serves as the gateway to some most stunning sites in Pakistan. While other hill stations are deserted during winter this place has visitors due to its bracing weather all year around. The town has beautiful gardens and tall, tree lined roads: splendid stretches of turf with plenty of room for polo, football, hockey and golf.

At 1,250 meters above sea level, Abbottabad lies below the lush pines of the Murree Hills. The importance of the town has been diminished a little after the completion of Karakorum highways because, in the past, the only track available to reach Karakorum was through Babusar pass, which could only be approached through Abbottabad. In spite of this development, it continues to be a transit town for those who want to venture to northern areas of Pakistan. Abbottabad is the junction point from where one can go to places like Hunza, Gilgit, Skardu and Indus Kohistan of the Karakorum Range. One can also reach Swat, Dir and Chitral of the Hindukush Range or can approach to Naran, Lake Saif-ul-Muluk, Shogran and Babusar Pass of the Himalayan Range. Neelum, Lipa and Jhelum Valleys are also connected through Abbottabad. It is where the hills start.
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posted by S A J Shirazi @ Tuesday, June 13, 2017, , links to this post


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