Light Within

Making sense of Social Media

How I get published

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Published books and printed words have been bringing changes in human relationships and making difference in lives of people. The power of words has caused people to loose their existence or to better them.

I always wanted to get published. But this could not happen. So I decided to self publish instead. When my first self published book Izhar came off the press, I personally distributed the book and placed it on all the show rooms in town and sent some copies to other cities as well. I also did a lot for promotion of my first book. After six months, when I went around to see the result of my book promotion efforts, one of my books sellers told me that four books have sold. Surprised, I wondered who are those four patrons and asked him. He came up with a small list on which one name was written: Erum, Erum, Erum, Erum.

Which is one of the reasons that Pakistan’s printing and publishing industry has not developed. Services like editing (manuscript reviews, proofreading and editing) Graphics (book covers, illustrations), publishing consultations and marketing are generally not available. The author and or the publishers do every thing by experience. There is no formal book promotion here.
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posted by S A J Shirazi @ Wednesday, May 26, 2021, ,

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The first sentence of Tolstoy's novel Anna Karenina is: “Happy families are all alike; every unhappy family is unhappy in its own way” (Tolstoy, 1875-1877/2001, p. 1) #.

posted by S A J Shirazi @ Monday, May 17, 2021, ,

National University of Modern languages

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Human beings - fortunate of all the creatures- are unfortunately plagued with needs. We want material things and comforts of life besides our basic wants like love and social recognition. Sometimes ago, in an effort to improve material well being, my outer adult joined an educational institution to study the behavioral sciences that are at work to shape the very complex society at present time. This brought back memories of student life: students’ culture, fun of the school days, aspirations I used to have when I was very young, prophecies of my teachers and the missed opportunities I (now) think I should have availed. My admission also brought in focus the main stream education system working in our country.

Earlier, I learnt most of what I have known throughout my life during early stages from my parents and in the primary school. My teachers in small village primary school taught me reading, writing, counting and other basic skills required to lead a successful life. I have never forgotten the efforts of junior Vernacular Teachers to instill some kind of discipline in me. They also taught me about giving, sharing, enjoying, commitment, helping, smiling, trying and caring in addition to the academics.
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posted by S A J Shirazi @ Wednesday, May 12, 2021, ,

True Blue

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Multan retains in many respects the historic form of the medieval city — the towering citadel of Multan known as Qillah Kohna Qasim Bagh with its noble monuments sheltering the dense and compact walled city shrines and bazaars below. Its history goes back to pre Islamic and possibly to that of Indus valley civilisation and even beyond.

The history of Multani arts and crafts also goes back to medieval period. Kashi work the glazing and hand painting of ceramic products is an important art for which Multan is famous all over the would. The use of foliage or branches and leaves of trees and superb richness of colours (mainly blue) in Kashi work is a evidence of Persian influence. As Persian arts themselves have been under Chinese Mongol influence, there fore some historians are of the view that Kashi work had originally come from Kashghar, China. Over a period of centuries Multani Kashi work has matured and developed a unique and distinctive style of its own.
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posted by S A J Shirazi @ Monday, May 10, 2021, ,

What Are Criminals Made Of?

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Violent crimes have been at historic up nationwide; they are rising sharply in all cities. The rise seems to have been set off by something more bewildering.

Imagine Lahore only ten years ago: It was a different city; socially cohesive, closely knit. Young children could go visiting neighbors or to nearby shopping centers to get groceries and other things but not now. People then knew each other personally and had strong social bounds; hence courtesies for each other.

Things started changing with an exponential increase in urbanization. Large number of outsiders started moving in Lahore to live and or work. Now even the immediate neighbors do not know each other and people act like total strangers. Garish housing societies have come up on all the open spaces inside the city and Lahore has expanded much beyond what used to be municipal boundaries. The crime rate has grown with mush faster speed than the city.
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posted by S A J Shirazi @ Friday, May 07, 2021, ,

Chaudhry Norbert Pintsch

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Village Thatta Ghulamka Dheroka - a cluster of mud and brick houses - looks like any typical Pakistani village. The fact is that awareness, community work and use of appropriate technology has changed the village all together. Influence from Indus civilization from nearby Harappa and modern techniques brought by use of appropriate technology can be seen in the village together.

The toys and handicrafts made in the village are on display in international museums, prestigious galleries and showrooms in Pakistan and abroad. Thatta Ghulamka Dheroka (TGD) got an international fame when village project Thatta Kedona (meaning toy from Thatta) was selected as one of the 767 worldwide projects presented in the "Themepark" at global expo in Hannover (Germany) as an example of thinking of twenty first century. The toys and handicrafts from TGD show how culture goes beyond simple work of art and becomes collaboration among applied and natural sciences as well as other forces that affect our lives.


Thatta Kedona is a project, first of its kind, in rural area where handmade quality toys are crafted using all indigenous materials and traditional designs based on cultural and folklore themes. The workmanship of the dolls and toys has acclaimed international recognition through their participation in numerous international events, exhibitions, fairs and displays. These toys are the embodiment of dreams, hopes and most of all self-reliance of the hands, which breathe a part of their own soul into them.
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posted by S A J Shirazi @ Thursday, May 06, 2021, ,

Social Media Marketing - Proposal

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Promotion, Branding (including Personal Branding), SEO and Creating Buzz Online through Blogs, Twitter, Facebook

Introduction

A strong online presence is important for businesses and even individuals in today's high-speed and competitive world. Blogs have already become a new buzz in marketing and a welcome mate for corporate sector. Businesses are taking advantages to reach out to uses in fast growing Pakistani users’ base.
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posted by S A J Shirazi @ Wednesday, May 05, 2021, ,

Why blog?

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Why do you blog? I asked bloggers this question. First, I posted the question on my own blog Light Within and then emailed the post to bloggers soliciting their comments on the post. Earlier, I have been scouting blogsphere in an effort to find out different motives for blogging.


Some 20 bloggers posted their comments and almost same numbers replied through email, pointing to posts on their own blogs answering my question.Here is a kaleidoscope of opinions from bloggers that I was able to contact and read their posts.

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posted by S A J Shirazi @ Tuesday, May 04, 2021, ,


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