Light Within

Making sense of Social Media

Hilal – publication where I started writing

Bookmark and Share

Pakistan Armed Forces Monthly Hilal is a very popular magazine read by every one from Jawan to General. My own association with this esteemed publication started in 1977 when I was commissioned as a second lieutenant and posted to an artillery regiment in Lahore. Our commanding office Lt Col Ghafoor was to open our tree plantation drive by planting a sapling in the unit ground. He desired the event be covered for Hilal. I was the ‘baby of the unit’ so I was asked to do the needful. That is when I asked about Hilal. Our unit head clerk gave me a complete file of previous issues of Hilal to read and familiarize myself with the then weekly magazine.
Read more »

Labels: , ,

posted by S A J Shirazi @ Thursday, August 30, 2018, ,

Social Media Marketing - Proposal

Bookmark and Share

Promotion, Branding (including Personal Branding), SEO and Creating Buzz Online through Blogs, Twitter, Facebook


A strong online presence is important for businesses and even individuals in today's high-speed and competitive world. Blogs have already become a new buzz in marketing and a welcome mate for corporate sector. Businesses are taking advantages to reach out to uses in fast growing Pakistani users’ base.
Read more »


posted by S A J Shirazi @ Saturday, August 18, 2018, ,

Why everyone blogs and why you too should?

Bookmark and Share

I have been in bogging for a long time now. In 2007, I wrote a post Why Everyone Blogs and Why You Too Should? I asked readers and fellow bloggers to list their reasons to blog. Some 85 people answered and gave their reasons as to why they blog?

I often go back to the post to find out if those bloggers are still blogging. Sadly there are very few who are still blogging. Rest has faded away.

It is so easy to get lost in excuses when your desire to blog and it is only natural. May be we are programmed not to pursue goals even if we truly believe and we want it. The reasons may be any: fear of failure, other more pressing priorities in life, not enough time. That is why in life you may find usual circle - start something then give up, or you start then stop then start again. Many of us go through this exercise at some poi of time in life. This life cycle is truer in case of blogging. Several studies indicate that most blogs are abandoned soon after creation (with 60% to 80% abandoned within one month, depending on whose figures you choose to believe) and that few are regularly updated.

Eve shorter is the life span of bloggers who start a blog for goal of making  money through blogging in hurry. Too soon, they find that it is one of the difficult tasks and abandon their effort. That is why I suggest that have a solid reason to start a blog, research your subject and plan what you want to contribute Making money is even harder than most of us think.

Blogging should be an informed decision. If you don’t have a thorough plan in place then don’t start.


posted by S A J Shirazi @ Wednesday, August 15, 2018, ,

Shalimar Garden

Bookmark and Share

It's easy to love a place where residents make efforts to feed the squirrels. In the Shalimar Garden, a few senior citizens party with the squirrels every morning.

When my friend Hussain Qazi who is naturalist and a photographer told me about people feeding birds and squirrels, I planned to skip my ‘ritual morning walks’ and decided to visit Shalimar Garden instead; hopping to find more about the party with the squirrels.

The care and feeding of squirrels in Shalimar Garden is a recent phenomenon. Long overshadowed by heritage talk (it is on UNESO’s world heritage list), Shalimar Garden is overcrowded during day. Whether or not Shalimar Garden ultimately can maintain its past glory - and with it, an influx of foreign and local tourists - it's a surprisingly satisfying open space during early hour of the day.

Every morning, two charismatic old men, loaded with biscuits, rice and pluses came to the waiting population of birds and squirrels in the Shalimar Garden. They sit on the same benches and start throwing grins to the birds. When this is happening, one can see squirrels coming down from nearby trees for their breakfast and then those gentlemen dig deep down their satchels and take out biscuits and start feeding the squirrels. The tiny winy animals are so use to those caring hands that they jump to take the first bite.

One of the old men Fazal Karim – a retired primary teacher who lives in nearby Daroge Wala – explained me this phenomenon and said, “I am coming here for my morning walk every day for a long time now. I feed the bird population and squirrels and find them very friendly. I miss them and look forward to meeting them every day. I think they miss me too.”

Labels: , ,

posted by S A J Shirazi @ Wednesday, August 08, 2018, ,

Virtual Communities

Bookmark and Share

Virtual world is seamlessly getting into real world. Social side of technologies is making the World Wide Web much more localized by bringing like-minded people together and in the process creating closely knit online communities.

Combination of features like worldwide accessibility and instantaneous communication has made it possible for backpackers, globetrotters and other curious from all over the world to join together at different online platforms to exchange information, experiences and plans in their favorite pursuit; travel.

Subscribers range from the professional travel writers to hardcore travelers and adventurers and commoners who are simply interested in reading online. Travel communities are accessible by millions of interested people all over the world.
Read more »


posted by S A J Shirazi @ Monday, August 06, 2018, ,

At war with myself

Bookmark and Share

You seem to be doing odd thing all the time – sitting in sun and avoiding cold water during summers, sitting in shad and having chilled water in winters, keeping awake during nights, eating less and walking the streets despite having the facility of transport. Everyone else goes to gardens whereas you go for wilderness.

I am all right. Only I am at war with myself.

What for?

To conquer myself!

What will you achieve by this?

I will be able to get what I want done by myself – creation of a new world.

Translated from Sitaroon Ki Bastiyan by Abbas Khan

Labels: , , , ,

posted by S A J Shirazi @ Wednesday, August 01, 2018, ,

Popular Posts

How I Work From Home and Make Extra Money?

Why Everyone Blogs and Why You Too Should?

Business {Blogging} Proposal

Spencer's Pashmina

Subscribe by Email

Blog Roll