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Pakistan Army should blog as a policy

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I remember the days when army soldiers were told not to disclose their locations where they happened to be serving. I also remember seeing those silly signs on bridges saying ‘photography is prohibited’. No more. Things have changed now. Advent of technologies like GPS or cellular phones has changed the way we work and also our priorities. It is in this milieu that I say blogger outreach and social media influence can be of great advantage to any organization including Pakistan Army. Why else other armies have dedicated army blog networks where soldiers, family members, friends and supporters can post video, images and written stories?

By getting into blogging and other social media channels, army can pick up useful insights to successfully and directly connect with people. Blogging can encourage authenticity and transparency to build credibility. Social influence is very much relevant to any army today, more so to Pakistan Army that derives its strength from masses. This may also help army to actively listen to those strong opinionated advocates and those “realist, liberals, progressive, revolutionaries” that are present out there in blogosphere.

It is about time that Pakistan Army should include blogging in its communication strategy and fill the huge void that exists. Army need to update policies and encourage solders to engage meaningfully. And I know soldiers are good at it (I still remember those public speaking lessons that I had during my training in Pakistan Military Academy – one of the best training institution anywhere in the world – and later those Method of Instructions tutorials I had to attend).

Army has great opportunities to offer to its people. They need to tell this to people it serves. Internal as well as external army bloggers can do this better than anyone else.

Can influential bloggers help army in present context? Shoot down if you don’t agree.

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posted by S A J Shirazi @ Thursday, January 19, 2017,

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