End of blog marketing
Wednesday, 21 December 2011
Paid posting has been one of the most used income streams by bloggers all over the blogosphere, particularly for small bloggers and one man publishers. There are so many platforms (including IZEA, Sponsored Reviews, Blogvertise, Review Me, Link Worth and many more) that connect advertisers with bloggers. Bloggers review, recommend and endorse products and services and create buzz sending traffic back to advertisers’ sites and giving back links. In return they make some money as a fee for their services. This has been working fine for everyone.
I have been in ‘paid posting’ as a bloggers as well as an advertiser since 2004 using almost all available platforms. Looking back on my accounts sheet, I can say that 2005-2009 was a peak period and yielded highest earning. That is when I skimmed the milk (just bragging). There were fewer bloggers with high page rank and more advertisers seeking reviews and link backs. If my account sheet is any measure, the paid posting started to decline in 2010. Many platforms (including Review Me – once the best service) packed up. The other lowered their rates (IZEA that once offered opportunities for an average of $10 per post is now offering opportunities for 50 cents) and some others (Sponsored Reviews) have stopped accepting new blogs.
I was wondering what could be the reasons for the slow death of paid posting (word of mouth marketing). Is it growth of social media channels (Google Plus Business Pages and Facebook Like Pages or Twitter)?
Is this the end of the paid posting era? What do you think?
Labels: Fine Art of Blogging, Making Money Online
posted by S A J Shirazi @ Wednesday, December 21, 2011,
2 Comments:
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At 11:23 AM PKT,
jalalHB said...
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I agree with you on this account, sadly
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At 8:31 AM PKT,
Christian Sarono said...
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I’m so amaze with this post where it contains ideas that I’ve been looking for. With these great ideas, I can apply this thing to my project. Thanks a lot for posting this one.
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