Blogs and social networks
Saturday, 17 September 2011
A new report analyzes social media trends and patterns, including the influence of social media on consumer behavior.
The report, by the Neilsen Company, a provider of consumer insight and social media analysis, shows that social networks and blogs dominate people’s online time by accounting for almost a quarter of total time on the Internet, Americans spend more time on Facebook than any other U.S. website and most adult social network users also shop online.
Additional statistics show:
- Americans spent more than 53 billion total minutes on Facebook in May 2011
- 70 percent of active online adult social networkers shop online, which is 12 percent more likely that the average adult Internet user
- Females and 18-34 year-olds are the most active social network users
- Almost 40 percent of social media users access social media content from their mobile phone
- More than twice as many people that are 55 or older visited social networking sites on their mobile phone than last year
- Social Network app usage is up 30 percent from a year ago
- Across ten major global markets, social networks and blogs reach over three-quarters of active Internet users
- Tumblr is growing in popularity, by almost tripling its audience in just a year
Can you mirror these statistics in local context?
Labels: Fine Art of Blogging, Social Media
posted by S A J Shirazi @ Saturday, September 17, 2011,
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