Light Within

Making sense of blogging and social media

Easy ways to make money online in Pakistan
Wednesday, 1 February 2012

Year 2011 was big for Pakistan blogsphere. Able Pakistani bloggers did a wonderful job covering everything from WikiLeaks to fight against terrorism in addition to traditional raves and rants and hobby blogs in exponentially growing blogsphere. Walk around online and you can see prize winning blogs with a strong voice and reach out.

Many of the Pakistani bloggers are also making passive income through their blog work (AdSense, links backs, sponsored ads). But there are no meaningful examples of outright making money through blogging and Internet in Pakistan.Need is to go active for making money in local market.

Given my personal experience, I can’t agree to these old myths: Pakistan doesn’t have sound infrastructure, we have yet not developed online culture, corporate sector has yet not realized the importance of powerful online presence and more. Pakistan does have infrastructure including WiFi and broadband, Pakistani users base is one of the largest in the world (ask facebook) and a lot of local businesses are shifting online and looking for ways to create buzz in online world.

The only thing that seems lacking is that Pakistani bloggers, perhaps still shy, are not presenting themselves as available to work with corporate sector, marketers and advertisers. I suggest local bloggers should approach local businesses, including those who are doing business in global market, and tell them what they can do for them. I can assure you that they will find a lot of opportunities out there. That ‘seth’ culture where owner use to think what has been working good for m grandfather is working for me good’ has changed. Now CEOs look up to search engines to get new clients and customers. Given the unavailability PayPal, that limits Pakistani bloggers from working with foreign businesses, they have more reasons to explore local market.

After having worked with local TV channels, many NGOs, businesses and services, let me confess that it is easy to work with local businesses and easier to make money online in Pakistan. Make 2011, making money online year!

Follow Light Within on Facebook and follow sAJs on Twitter for much more all day long.

Labels: Fine Art of Blogging, Making Money Online

posted by S A J Shirazi @ Wednesday, February 01, 2012,

5 Comments:

At 5:01 PM PKT, jalalHB said...: Yes I agree - the Seth culture is totally unaware of the blog thing which do wonders to promote their business. Likewsie people are shy to write and even more shy to try.
At 8:32 PM PKT, Zubair said...: blogging for money in Pakistan is a very hard job as local companies are not interested to post their ads at higher prices so the bloggers are not able to get good enough money from it
At 11:36 PM PKT, Shirazi said...: @JalalHB: Let's work to change the culture. We can do that. best thing is that it is already started changing.
At 11:38 PM PKT, Shirazi said...: @Zubair: Use your selling skills. There is an equilibrium point where both advertisers and bloggers can agree and have win n win.
At 2:22 PM PKT, hero said...: interesting