Lately, a survey about gender computing preferences crossed my desk top. The survey cover a lot of areas from what men and women do differently when online.
Machines can’t differentiate between users; who is man and who is women. But users’ preferences and the ways users work on computers can clearly indicate who is who? Male users prefer faster download speed to easier navigation and quick toggling between portals and multi tasking. Female users prefer easier usage, easier navigations, and easier accessibility instead.
Male and female have consensus that that easier usage is one of the most important factor in assessing website usability. It is in the second most important factor that gender differences come into play. Men prefer fast download speeds second, while women prefer easy navigation. Customization was found to be the least important factor in web usability, consistent with a previous design factors research.
I know that more women would read press releases and or users manuals where as male world prefer learning by doing. Exactly as men would be less likely to ask for directions while lost while to-ing and fro-ing in a new area, male users are less likely to go through details and users instructions before hitting action keys. Female are more likely to learn before they act online.
What are your observations? How you prefer?
Labels: Technology, Women
posted by S A J Shirazi @ Friday, October 01, 2010,
1 Comments:
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At 9:56 AM PKT,
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Ladies, did you know you can do more than email and shop on computers? Been looking for that on-the-move bra-size converter? If you've been laboring under the delusion that gadgets are just for boys, then here's some great news!
Girls can use consumer technology too! Yes, it's true. And these companies are going to make sure you know it! But that's things get ugly: companies just don't know how to properly advertise to woman.
Granted, you might not necessarily need to give us every single spec in every advert; if I want to know the video playback format options on a phone, I can look it up later if I'm interested. But for the love of god, please don't tell us how to use Google. Don't highlight a calorie-counter, a "feminine wishlist" or the ability to "TXT a friend" as major phone features. Oh, wait — too late.
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