Corporate Bloggers
Wednesday, 7 July 2010
Who should blog for the businesses? This question has been coming for some time now. In my opinion, front line people who know the business in and out should blog about it. Marketing professionals can also use this powerful tool. Organization can hire professional writers to blog for them under company’s name or blog under their own. Depending upon the feedback and information provided by audience, an inside blogger can develop the ability to write in his or her own voice and create content for business blog. Outsider bloggers can view business with an objective eye and offer fresh marketing ideas and strategies.
Outsider blogger can study company’s marketing materials, reports, other collateral information, and meet key people in organization to learn about what organization does and how best to market the product through blogging.
In more connected world, blogging is being taught in most business school as a part of business studies and or part of mass communication courses. That is preparing an army of bloggers. No?
Outsider blogger can study company’s marketing materials, reports, other collateral information, and meet key people in organization to learn about what organization does and how best to market the product through blogging.
In more connected world, blogging is being taught in most business school as a part of business studies and or part of mass communication courses. That is preparing an army of bloggers. No?
Labels: Blogging, Corporate Blogging, Corporate Sector
posted by S A J Shirazi @ Wednesday, July 07, 2010,
1 Comments:
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