HomeXpress Social Media Workshop
Saturday, 19 December 2009
Where was I when Shah Jehan was setting up Social Media Agency HomeXpress earlier in Karachi and later when they were creating waves in Lahore? I am familiar with HomeXpress – leading direct mail magazine that reaches 42,000 homes in Karachi and 21,000 homes in Lahore (serving clients like McDonalds, Movenpick, Subway, Aqua Fina, HP and Nando's) - but was not aware of its Social Media arm nor I knew about myoffstreet.com where users can find products and deals from stores in their cities and also can create a free store and share their products with local shoppers. Now I know better. And I am glad.
Last evening (December 18, 2009), Social Media Workshop by HomeXpress (Lahore office in Cavalry Ground – very nearly and efficiently laid out) offered a chance to learn and leverage. Homexpress SocialMedia plans and executes Facebook advertising, social strategy and content development for brands for EGO, Nokia, HSY, OPTP, Copper Kettle, HKB and many others.
As a student of Social media and how it is changing marketing mix, I joined a vibrant group of Social Media enthusiasts at the workshop. It is pleasing that so many people are interested to harness the power of Social Media. Shah Jehan picked up Facebook and explained how to grow business with Facebook pages, how to advertise online, how to find new customers, how to build community and a lot more. I am on facebook since it used to for those who had .edu email ID, but my use of Facebook has always been limited to publishing some of my blog feeds there.
Badar Khushnood of Google also had joined and was at hand to answers some of the questions.
Later, I also contributed my two cents on Blog Marketing and how blogs can make online presence more powerful. I was thinking that HomeXpress should also offer series of workshops on Blog Marketing. Market is ripe for this.
Labels: Bloggers Meet, Social Media
posted by S A J Shirazi @ Saturday, December 19, 2009,
2 Comments:
-
At 3:40 PM PKT,
jalalHB said...
-
Best of luck SAJS - you can now deliver lectures on blogs being an authority.
-
At 7:11 PM PKT,
said...
-
I missed that sir. I missed it.
Links to this post:
